Last updated: 04 January 2026
This Privacy Policy explains how Morocco Advice (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you visit https://moroccoadvice.com, contact us, or book travel services with us (tours, transportation, activities, accommodations, and related services).
1) Who we are (Data Controller)
Business name: Morocco Advice
Location: Marrakech, Morocco
Email: contact@moroccoadvice.com
Phone: +212 615 217 562
Website: https://moroccoadvice.com
2) What personal data we collect
We may collect the following categories of information:
- Identity & contact data: full name, email address, phone number.
- Booking & travel data: tour/service selected, dates, number of travellers, pickup details (if needed), and any notes you submit.
- Communications: messages you send us via website forms, email, phone, or messaging apps (if you contact us that way).
- Payment information: payment status, transaction reference, invoices/receipts. We do not store full card details; payments are handled by payment providers.
- Website & device data: IP address, browser/device details, pages visited, and approximate location derived from IP.
- Cookies & trackers: data collected through cookies and similar technologies (see “Cookies & tracking” below).
We do not collect passport or national ID details through our website.
3) Why we use your data (purposes)
We use personal data to:
- Respond to inquiries and provide customer support.
- Create and manage bookings, and deliver travel services.
- Process deposits and payments, and prevent fraud.
- Send booking-related communications (confirmations, updates, changes).
- Improve our website and services (analytics).
- Send marketing communications only where allowed by law and/or with your consent (you can opt out anytime).
4) Legal bases for processing
Depending on applicable laws, we rely on one or more of these bases:
- Contract: to provide the services you request/book.
- Legitimate interests: customer service, service improvement, fraud prevention, and website security.
- Consent: for optional marketing and certain cookies/trackers where required.
- Legal obligation: accounting/tax and compliance obligations (when applicable).
5) Cookies & tracking
We use cookies and similar technologies for essential website functionality and to understand how our website is used. We also use analytics and may use advertising/remarketing tools.
- Essential cookies: required for core site functions.
- Analytics cookies: help us measure traffic and improve the site.
- Marketing cookies: help show relevant ads and measure campaigns (if enabled).
You can control cookies via your browser settings and (if available) our cookie consent banner/preferences.
6) Who we share your data with
We share personal data only when necessary to deliver services or operate our business, such as with:
- Service providers/suppliers: guides, drivers, transportation partners, accommodation providers, activity providers, and restaurants (only the details needed to deliver your booking).
- Payment providers: card processors and PayPal to handle transactions.
- IT providers: website hosting, email services, and analytics providers.
- Authorities: when required by law or to protect legal rights.
We do not sell your personal data.
7) International transfers
Some providers we use (hosting, email, analytics, payment processors) may process data outside Morocco. Where required, we use reasonable safeguards (such as contractual protections) to help protect your data.
8) Data retention
We keep personal data only as long as needed for the purposes described above. As a general rule, we retain booking/contact data for up to 3 months after your last interaction/booking to provide support and handle follow-ups.
Exception: We may retain invoices, payment references, and other records longer if required by law, accounting, tax rules, or to resolve disputes.
9) Your rights
Depending on your location and applicable laws (including if you are in the EU/EEA/UK), you may have the right to access, correct, delete, or object to certain processing of your personal data, and withdraw consent where processing is based on consent.
To request access or deletion, contact: contact@moroccoadvice.com.
10) Security
We use reasonable technical and organizational measures to protect personal data. However, no internet transmission is 100% secure.
11) Children
Our services may be booked for children. If you are booking for a child, you confirm you have the authority to provide their information. We do not knowingly collect information from children directly without a parent/guardian being involved.
12) Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on our website and change the “Last updated” date above.
Contact: contact@moroccoadvice.com | +212 615 217 562